Author: Kevin Jenkins

The acquisition will add Israeli-based company to a growing portfolio that includes Tether Tools.

(Phoenix, Arizona) – Imaging Brands, the designer, and manufacturer of innovative photography and filmmaking equipment announced today that it has acquired Spiffy Gear. Founded in 2013 by entrepreneur Udi Tirosh, Spiffy Gear has focused on developing specialty lighting products for professional photographers and videographers. 

The Spiffy Gear acquisition is part of Imaging Brands’ strategic growth plans for the professional photo and video markets. Along with Tether Tools, the Imaging Brands portfolio includes recognized brands such as Frio off-camera lighting solutions and Smart Shooter tethering software. Spiffy Gear’s line of specialty lighting products will expand the organization’s commitment to improving the experience of image creation for professionals and enthusiasts.

“We saw an opportunity in Spiffy Gear to add a strong team to our platform and business model.” says Josh Simons, CEO of Imaging Brands. “Udi Tirosh and his team have developed the Spiffy Gear brand and product lines with the shared mission of Imaging Brands, which is committed to providing exceptional solutions to make creators lives easier.”

Spiffy Gear’s LED lighting products have grown in popularity among photographers, independent filmmakers and content creators. The combination of versatility and light quality help elevate creative opportunities with lighting in any application.

“I couldn’t be more pleased with Spiffy Gear becoming part of Imaging Brands,” shared Udi Tirosh, founder of Spiffy Gear. “I’ve long admired Tether Tools for the ingenuity of its solutions. Spiffy Gear products similarly have been created to offer storytellers continuous lighting solutions that are affordable, effective, and fun.  Joining Imaging Brands will allow our collective teams to advance a shared purpose that is focused on improving every aspect of the image creation process.”

As part of the deal, Spiffy Gear will start an Imaging Brands R&D branch in Israel. Udi Tirosh will assume the role of R&D and Israeli branch manager. For press inquiries or more information on Spiffy Gear and Imaging Brands, please contact Jesica Sill.

About Imaging Brands

As a leader in product ideation and design, Imaging Brands partners with individual photographers, educators, suppliers, and our global distribution network to solve real problems for creatives at all levels. The Imaging Brands portfolio is dedicated to supporting photographers and videographers in creating their best work. Imaging Brands portfolio includes the recognized brands Tether Tools, Frio and Smart Shooter.  www.ImagingBrands.com

About Spiffy Gear

Spiffy Gear is an innovative lighting company based in Israel, specializing in creating newly designed LED lighting products for photographers, filmmakers, and vloggers. Since 2013, Spiffy Gear has developed versatile and innovative specialty lighting tools for creators in the photography and videography industries. Spiffy Gear products are currently in use on film and photography sets worldwide, bringing the best in creativity to filmmakers and photographers alike. www.SpiffyGear.com

Imaging Brands Relaunches Frio Brand Focused On Off-Camera Lighting

Phoenix, Arizona – Imaging Brands announced it has relaunched the previously acquired FRIO brand, which now features a variety of off-camera lighting solutions for photographers who need professional lighting setups in dynamic shoot environments like weddings, events, real estate interiors, tight locations, and more.

With an initial focus on mounting gear for speedlight or other light sources with a shoe, the Frio product line offers an easy solution for photographers who require light in tight, constrained spaces that would otherwise be difficult to accomplish. In addition, the Frio product line maintains a small footprint for lighting setups and offers efficiency when a photographer assistant is not available. Frio provides a simple, practical, and secure solution to photographers and videographers who always want an option to create the best lighting possible.

The original Frio cold shoe, now being offered as the Frio Hold, will continue to be a mainstay in the line. The Frio Hold accommodates both 1/4”-20 and 3/8”-16 equipment and is also engineered with quick lock and release technology.

“The original Frio cold shoe was a popular product among photographers because of its clever design features. With the expanded Frio line, we built upon those same ideas to create mounting gear with unmatched versatility, durability, and portability for our customers,” said Josh Simons, Imaging Brands Founder.

Aside from the Frio Hold, the newest line of products includes the Frio Arch, Frio Stand, Frio Cling, Frio Grasp Mini, Frio Grasp Bigi, and Frio Reach Kit-all providing the ultimate in versatility and portability for hard-to-light spaces. These Frio lighting setups have been created to tackle unique challenges that have been identified by customers and professionals alike.

“Imaging Brands is committed to filling gaps in the market with solutions that address pain points and make imagemakers’ lives easier.,” stated Matt Hensler, VP of Marketing at Imaging Brands. “We saw an opportunity in Frio to address needs for off-camera lighting in a unique way. The reintroduction of Frio captures the playfulness of the original brand in a way that connects back to the versatility and usefulness of the products.”

Imaging Brands continues to provide new and improved workflow solutions for professional photographers and videographers. For more information about the latest Frio product line, please visit https://friophoto.com/.

About Frio Photo

Frio Photo is an off-camera lighting solutions brand that allows photographers to control light in dynamic shooting environments that are difficult to light. Frio offers affordable accessories that offer photographers versatile mounting options for their photo and video lighting. With Frio, image-makers can illuminate their work with compact, durable, and reliable gear shoot after shoot.

About Imaging Brands

As a leader in product ideation and design, Imaging Brands partners with individual photographers, educators, suppliers and our global distribution network to solve real problems for creatives at all levels. The Imaging Brands portfolio is dedicated to supporting photographers and videographers in creating their best work. Imaging Brands portfolio includes recognized brands like Tether Tools, Frio and Smart Shooter, along with many other innovations the company plans to bring to the forefront of the industry over time.